ART OF LEADERSHIP
Inspiring people, building trust, and leading with purpose.
About
Always Lifting
Always Lifting is a video podcast hosted by Karen Norheim, CEO of American Crane & Equipment Corporation, built around a simple idea: there is always an opportunity to lift our perspective, our people, and ourselves.
Through candid conversations with leaders, innovators, entrepreneurs, builders, and changemakers, Karen explores the experiences and ideas that shape how we lead, work, grow, and navigate an ever-changing world. From leadership and workplace culture to technology, wellness, manufacturing, personal growth, and resilience, each episode brings a new perspective to the table.
CORE THEMES
FUTURE OF TECHNOLOGY
Embracing innovation to shape what comes next.
CEOING YOUR HEALTH
Taking ownership of your well-being with a leader’s mindset.
POWER OF GRIT
Turning perseverance and passion into meaningful progress.
LENS OF PERSPECTIVE
Seeing challenges differently to uncover new possibilities.
WISDOM OF VIKINGS
Exploring timeless lessons in courage, resilience, and community.
FORCE OF MANUFACTURING
Celebrating the people, progress, and power behind manufacturing.
EDGE OF COMFORT
Finding growth by pushing beyond what feels familiar.
for the curious
Always Lifting is for the curious. It’s for leaders looking to grow, professionals searching for new ideas, makers building what comes next, and lifelong learners who believe there is always something to gain from hearing another person’s story.
Listeners can expect thoughtful, approachable conversations that go beyond job titles and surface-level success. Guests share lessons learned, challenges faced, ideas worth exploring, and the experiences that have shaped who they are today.
At its heart, Always Lifting is about growth through conversation—lifting people, lifting ideas, lifting communities, and lifting one another.
Keep learning. Keep growing. Always Lift. Never Quit.™
Other Projects
American Crane & Equipment Corporation
American Crane & Equipment Corporation has been a trusted source of high-quality specialty lifting equipment for over 50 years.
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NorLink Solutions
NorLink Solutions provide reliable technology that delivers critical insights to improve safety, optimize operations, and extend the life of cranes, hoists, and industrial equipment.
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In Search of the Vikings
In Search of the Vikings is a documentary and personal journey that explores the connection between heritage, leadership, and purpose.
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Roots in Recipes
Roots in Recipes is a passion project inspired by the belief that every recipe tells a story of family traditions, and heritage.
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The Book of Sprout
A journey of self-discovery teaches a boy lessons of knowledge, truth, and goodness in this magical children's book tale about the meaning of life.
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